The art of… boosting your marketing potential with advertising pages.
Boost your marketing and branding potential through your promotional product by opting for your own bespoke printed advertising pages inserted within your product.
You can create a useful and relevant marketing tool and present information pages, adverts, corporate information or any literature created to your own design, direct to your target audience.
An advertising page is also known as a ‘Tipped In page’ or ‘Tip-In’. It is page, or pages, printed to your own design requirements separately from the main book block pages and then inserted into the front of your chosen product.
You can tailor the paper stock and printing processes dependent on the design and finish you require. Choose matching white, cream or Appeel apple paper stock to match your book block for a seemless look when inserted. Or select a contrasting or stylised paper stock for an impactful aesthetic statement with frosted or gloss options.
You can also select the number or pages from 1 to 16 pages available from stock. Larger number or pages inserted are also available upon special request.
The products within the Castelli collection are specifically selected for their branding options and the products with the option for inserted advertising pages can be identified by the Advertising Pages icon.
Gloss Advertising Pages
Gloss paper advertising pages are the recommended standard option offering excellent printing capabilities with great colour reproduction, vibrancy and a smooth luxurious feel.
The gloss paper stock is selected as 135gsm which works beautifully with our collection book block pages.
Matt Advertising Pages
You can specify the matt paper option within your product in matt or cream paper options for a more subtle effect that coordinates with your book block. Some excellent design results can be achieved for a seemless look when inserted.
The white matt paper stock is selected at 120gsm and the cream matt paper stock is 100gsm.
Appeel Advertising Pages
You can specify the Appeel paper option to accompany the eco Appeel range of products. Made from ecological sustainable apple paper sourced from sustainable forests.
The Appeel paper is selected at 135gsm matt.
Frosted Advertising Pages
By choosing a frosted advertising page, you have the additional option of embellishing with gold or silver foil for a truly innovative presentation or to coordinate with a gold or silver cover branding. You can also combine metallic foils frosted page with a full colour printed page masked behind for added drama and to create extra depth and detail to your design.
Tri-Fold Advertising Pages
You may need a slightly different format to convey your messaging, and a tri-fold advertising page allows you space to tell your story or feature a logo and company information without having to compromise on content.
It folds neatly within your product at a single page size and can be pulled out via its folds to extend to 3 pages across in a landscape format.
Tri-fold advertising pages printed on 135gsm white gloss paper as standard. Other paper options are available upon request: White matt paper on 120gsm, cream matt paper on 100gsm, Appeel apple paper on 135gsm.
Bespoke Custom Options
As masters of our craft, we can offer you many more options to suit your own requirements. Please contact our experience sales teams to discuss any further advertising page options as we can offer bespoke custom options.
We have a dedicated design studio available to assist you with any artwork queries and they can set your supplied artwork in the correct template for your chosen product for your approval prior to printing.
Templates and print specification are also available if you are using your own design team or agency to create your artwork.
Coordinating Adverstising Wraps
You can coordinate your paper stock, design and messaging onto the outside of your product with a matching advertising wrap.
Advertising Wraps - view more info